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Our Executive Leadership Team

Chief Executive Officer

Pippa Leary

Pippa joined Swift in July 2019 following her tenure heading up Nine’s digital sales team where she was responsible for the media company’s key online properties including nine.com.au, 9Honey and their broadcast video on demand platform 9Now. Pippa was previously CEO of Fairfax-Nine programmatic exchange APEX, and prior to that held senior executive roles at Fairfax Media, including Managing Director of the publisher’s Digital Media division. Pippa is also an experienced board director, and currently sits on the advisory boards of the RLPA and uCast.

Chief Financial Officer

George Nicholls

George joined Swift in January 2017 after a career spanning almost 20 years as a finance professional. He has held positions in professional practice across multiple industries including technology and communications for private and public companies in Australia and the United Kingdom. George is a fully qualified member of the Charted Accountants of Australia and New Zealand and the Governance Institute of Australia.

Chief Sales Officer

Natalie Grabbe

Natalie Grabbe recently joined Swift Media in January 2020 as Chief Sales Officer. Natalie brings to this role over 15 years of sales leadership experience running successful sales teams at The Guardian in the UK and the USA, Yahoo 7 in Australia and most recently at Nine Digital. Natalie has a strong track record in building high performance sales teams through coaching and developing people. Her success comes from her ability to develop and execute sales strategies to deliver results.

Chief Customer and Strategy Officer

Kirsty Davison

Kirsty joined Swift Media in September 2019. She has over 20 years experience in general management, business strategy, digital product development and marketing in Australia and the UK across a range of industries including digital media, financial services, ecommerce and travel. She held various executive roles at Fairfax Media, ran market leading business Stayz, was a Co-founder of fintech uno Home Loans backed by Westpac, and has advised a series of start ups and corporates on growth strategies at Magenta Consulting. Kirsty loves bringing new ideas to life, creating great customer experiences and growing businesses. She has an MBA and is a graduate of the Australian Institute of Company Directors.